Design4banners
Design4banners

A Few Best Practices for Designing Effective Internet Banners

Posted by Design4banners | | Posted on 10:03
0


If you are a tech-savvy person and often browse through websites, more than likely, you are familiar to internet banners. These can emerge as a pop-up or a permanent type on the page. In either of the cases, banners have a prominent look so that these could be clearly visible to all who make a visit to those websites. These banners drastically differ from each other in terms of their size, position and content on them.
Don’t labor under the belief that creating online banner ads is sort of putting together the images on a Photoshop canvas. This article will throw some light on what makes a strong banner ad to promote your business and product profile via internet. 

What is banner advertising?

Banner ads have emerged as a main form of online advertising. The fundamental concept is very simple and based on symbiotic business bonding between two parties, in which the website owners allow for banner placement on their websites in exchange of a fee.

The website owners enjoy monetary gain instantly whereas the advertisers get more traffic through their internet banners. Traffic influx is a good sign as these lead to more sales sooner or later. Much like any kind of advertising channel, the chance of your business success through banner ads can be easily spoiled by a poor design.

Designing a banner that will be placed on others’ websites is way different from dedicating your own site to the same purpose. Positioning issue and limited space pose a strong challenge to designing. However, with right planning, your banner ads can leave a strong impact on the visitors despite the limitations mentioned above. 

Size & Other Specifications

Most of the banners are displayed on someone else’s website, thereby offering little control to the marketers. So conforming to industry standard on multiple factors is a wise decision on your part. This becomes more important a factor if your banner ad campaign expands beyond a single location.
The most common internet banners range from 300x250px Sidekicks to 970x2501 Billboards, with older units being slowly replaced. If you are in knowhow of where your ads will be displayed and the size of the space, design the banners accordingly. However, if you are blank on that aspect, restrict yourself to standard size as that enhances the chance of compatibility once you get a place for advertisement.
Standardization is not limited to only size but other factors as well. These include the file size, S-index of the unit and optimum video frame rate. Adhering to these guidelines will make it sure that your web banners are effective not only aesthetically but also technically. 

Use Prominent & Engaging Videos

When the users first throw a glance over your ad, there is a chance they won’t take it seriously and will get busy with other contents which they are looking for. An easy way to grab their attention is to use a clear and catchy image.
While designing internet banners, adopt a minimalism approach. Combine just a fewer words and one image. You are not going to replace the entire website with your banner, so perfect trimming will be enough to pique the visitors’ interest.

Continue Reading

Educate Yourself about the Benefits of Web Banner Advertisement

Posted by Design4banners | | Posted on 08:57
0


Banner advertisements are one of the most important and effective new-age marketing tools for online businesses. These can be of different types including Flash, jpg and gif.  More and more of the companies are turning to this form of advertisements for the purpose of promoting their products and services.
The working principle of a web banner is very simple and straightforward. They are meant to lure the visitors in clicking on the banner ads. Once they do so, they are immediately transferred to the business owner’s website. Without any shadow of doubt, banner display is a proven way to reach for more customers, drive sales and most importantly, to build a brand.  

Usually these banner ads are visible on the top or side of a website. The advertisers are usually required to pay for the placement of their banners on others’ websites. Sometimes, instead of any kind of monetary transaction, both the parties build up a symbiotic business relation by agreeing to a contract that one’s website will feature other’s banner without any cost. However, in either of the cases, it benefits both the parties involved in dealing. 

Let us now have a hard look at several advantages of banner advertising:
·         First of all, you can get more sales and more success by driving more traffic to your website. By creating a web banner, you can directly convey your message to the target customers’ group. It will inspire them to click on the banner and visit to your website. More often than not, it results into a sale either immediately or at a later phase. 

·   Banners have proved very effective to launch new products and service. The best part of this kind of advertising is you can be more direct in your approach by phrasing your thoughts and messages into a collage of wisely selected images, animated graphics and a few catchy words.  
·         Establishing a brand name is one of the main priorities on every businessman’s wish-list. This is a way to gain the customers’ trust and enjoy an increase in sales. If your internet banners have the makings to attract people and direct them to your website, they will become more aware of your business, company logo and above all, the specific niche you work in. 

·         Banners are not only productive but also cost-effective. They can benefit every kind of business. A plenty of online tools is available to allow you to create free banner ads. It is also pretty easy to purchase advertising space. There is also an option of flat-rate payment or pay per click. And as there are numerous websites where you can put up your banner, so there is a greater chance that you will enjoy a competitive price.  

·         You have the freedom to find out the particular and relevant websites to advertise your web banner.
Remember that the success of banner advertisement depends much on how attractively it is created. It must not be crammed with photos and animated works. Keep the look simple, add more relevant images (not many) and restrict your message to a few lines to force the target traffic into action.

Continue Reading

Increase Your ROI with Proper Web Banner

Posted by Design4banners | | Posted on 11:16
0


In online advertising the web banner ads are the most important tools. To make your online business a success these are your best friends. Thus, to gather better results from your web banner ads, it is important that you learn certain tips. If you follow these tips it will help you to garner better ROI from your online businesses. 

Use Colors Indiscriminately 

If you are looking for attention in advertisements, one of the best things to do is use a lot of colors. Colors provide an impressive visual experience. You need to use the right colors in your ads. Make sure that the background of your webpage should be in contrast to the colors used in your banner ads. When you are trying to reach out to the browsers, one of the easiest ways to catch attention is through your presentation, the way your website looks. In this regard, using colors for your websites is a good option. 

Keep the Design Simple

A simple design always works. The images that you are using must be relevant to the services you provide. Instead of emphasizing on your company logo, put more effort in choosing the right pictures for your website. Pictures speak a thousand words. When you will put content on your website, make sure that these pictures complement the content. Thus focussing on colors and the images are important steps in making a proper web banner ad. 

Content Should Be Concise

Content was, is and always will be the King. For getting improved ROI for your website, it is absolutely essential that your content is just right. Web content is different from the general articles that you would find in the Internet on specific topics. For web banner ads, it is important that your content is specific, brief and creative.  What works for such advertisements is whether you are successful in conveying the message to your audience. A beautiful graphic will be of no use if your content is unable to create an impact on the mind of your audience. 

Use Fonts That are Readable 

Verdana and Arial are two most widely used fonts in web banner ads. When you are making even small sized banners, these fonts are easily legible. You main aim is to attract your prospective customers so that they read your ad. Thus, your message and its fonts should not be difficult for the people to read. 

Interactive Banners

If possible, make your web banner ads interactive. This kind of an approach is more interesting and direct. It will engage your target audience immediately. 

Promote Them Right

No matter how well you design your web banner ads, it is important that you put them up on the right website. If you are selling beauty products, putting them up on automobile sites would not help. Also link your banners with proper keywords.
Lastly, it is important to keep creating new design and content. Do not bore your audience with the same stuff. When you introduce something new, it will be definitely noticed.

Continue Reading

Tips To Create Best Banner Ads

Posted by Design4banners | | Posted on 10:15
0


Before you engage yourself in any project, it is always advisable that you should get a hang of things. If you are into sales and marketing then there are a lot of things about Internet marketing that you should learn. One such thing is the online banner. Termed as the billboards of the internet, it is a platform which you can utilize to market your products and services through Internet. And as is the case with the web world, your products will be seen everywhere. While this provides an opportunity to reach out to a larger audience, it has tougher competition too. Internet is a big place and thousands of online banners are posted. So why would anyone take notice of your ads? To make this happen you will have to ensure that you are offering best banner ads for your products.

Sounds challenging, doesn’t it? But it isn’t that challenging if you can put certain tips to use while creating banner ads for your products. One of the main issues to settle at the earliest stage is the budget. How much are you ready to spend for your online advertisements? Banner advertising is an old practice but it is a leading one when it comes to PPC. This is due to the changes in the Google Algorithm. The size and the placement of the banner ads also matter. The following tips would certainly help you spell success with your banner ads.

Deciding on the Target Market
The first step to start banner ads is to decide on your target market. While developing your marketing campaign, keep the target audience in mind. For instance, if you are promoting cosmetics for women, you would not want your banner ads to be placed on websites selling vehicle parts. Thus, it is imperative that you choose the correct website for placing your ads.

Creating Effective Designs
This is a crucial factor for the success of your advertisements. As a tool to promote your products it is essential to attract the attention of the customers. While internet offers you a wider reach, it has also made competition tougher. Thus, these should be creative and effective enough to drive the goal home. So, choose the layouts, colors and the type of animation carefully. And before you opt for a banner size, find out what size is acceptable on the website you are planning to post.

Find Out the Purchase System
Once your banner ad is ready, you need to sell it at best price. There are various purchase systems, like, CPM basis or CPA. CPM stands for cost per impression. This means that you will have to pay per impression every time your ad appears. On the other hand, cost per acquisition is a preferred choice because as a publisher you need to pay when a sale lead is generated from a click.

Moreover, the position of your banner ads is equally crucial. Thus, if you keep these tips in mind while promoting your products online, it will help you to create best banner ads.

Continue Reading

Subscribe to: Posts (Atom)