Static banners are simple advertisements which are placed on your web pages for getting your visitors attention and finally a click. It is a combination of relevant image and properly framed text. It is either in .jpg or .gif format. Unlike animated banner, static banner are without any motion or movement.
This banner form is much easy to create and can be done using any basic graphic editing software. All you need is some good image matching the subject of your product or service. Often a logo can be used in this banner. A few lines of text can be added to the image. This text is a shorter version of an advertising copy that we see on newspaper ads. It must be creative and exciting. It must arouse the curiosity in the mind of the visitor.
Another important factor in a static banner is the font styling. The font used must be easy to read and the color must be contrasting with the background color of the banner. It is best to use text in mixed case. Using uppercase for important or key words.
Static banners seamlessly blend with your page and since they do not animate, they do not create any distraction. You can place multiple banners in a page complimenting the actual content of the page. There is a trend of creating static banners in a white background. It looks like the banner is a part of the actual content of the page.
Static banners are comparatively smaller in size and faster to load on your page. You can have multiple banners on your page yet your page will load fast. It is useful for bigger size banner ads that you place at the top of your page.
Some websites buying and selling ads prefer static ads. Some sites do not allow animated banners and this is where static banners are so useful.
Static banners can be of any standard dimension but it is better to use them in a bigger size like 728x90, 160x600, 300x250 pixels, etc. The leaderboard or 728x90 pixel size is very effective to be placed on the header of a webpage or just beneath the header. It get the immediate attention of the page visitor.
Static ads are simple but very effective way to advertise your product or service online.
This banner form is much easy to create and can be done using any basic graphic editing software. All you need is some good image matching the subject of your product or service. Often a logo can be used in this banner. A few lines of text can be added to the image. This text is a shorter version of an advertising copy that we see on newspaper ads. It must be creative and exciting. It must arouse the curiosity in the mind of the visitor.
Another important factor in a static banner is the font styling. The font used must be easy to read and the color must be contrasting with the background color of the banner. It is best to use text in mixed case. Using uppercase for important or key words.
Static banners seamlessly blend with your page and since they do not animate, they do not create any distraction. You can place multiple banners in a page complimenting the actual content of the page. There is a trend of creating static banners in a white background. It looks like the banner is a part of the actual content of the page.
Static banners are comparatively smaller in size and faster to load on your page. You can have multiple banners on your page yet your page will load fast. It is useful for bigger size banner ads that you place at the top of your page.
Some websites buying and selling ads prefer static ads. Some sites do not allow animated banners and this is where static banners are so useful.
Static banners can be of any standard dimension but it is better to use them in a bigger size like 728x90, 160x600, 300x250 pixels, etc. The leaderboard or 728x90 pixel size is very effective to be placed on the header of a webpage or just beneath the header. It get the immediate attention of the page visitor.
Static ads are simple but very effective way to advertise your product or service online.
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