When
it comes to doing business, who doesn’t want to sit on the perch of success?
But how you can reach there? Almost everyone will insist you should give a
priority to quality; only a few will point it out that marketing must not be
put on backburner. And in this regard, online marketing should not escape a
mention. Online or digital marketing is a vast concept and internet banners make
only a tiny part of it.
Online
banner advertising has been around for many years. In fact, many ad gurus call
it an old hat and virtually brush them off while planning a strategy for
digital marketing. According to them, it’s a burn-out tool of internet
marketing and has much dropped down in importance because of its limitation of
uses only on the traffic or exchange sites. They have even gone further to
claim that internet banners have been literally dead since 2000’s.
But
you can throw out these ideas as they are absolutely wrong. The fact is, web
banner advertising drives a huge amount of traffic towards your website. In
fact, the result achieved through banner advertising is often more than what
you have expected in terms of traffic and revenues. Let us now have a hard look
at the real picture.
Fact 1
95% -
yes that is the figure of estimated paid online traffic coming from the actual
website instead of pay per click or search engines or anything like that. It comes
from the people clicking on links and moving from one site to another. To put
it straight, if you are depending only on search engines or taking help of pay
per click, you will lose 95% of the market.
Fact 2
According to further estimation, 75-80% of paid
traffic is achieved from internet banner advertising. If you think that your
target audience is less likely to click on internet banners, then there is
enough reason for you to reconsider your decision of going with web banner
advertising. However, the real picture is if you don’t opt for internet banner
ad, you will be leaving a whopping sum of money for your competitors to swoop
on.
Fact 3
To your utmost surprise, a larger share of most
interested, pro-active and targeted traffic comes through internet banner
advertising. Most of the people who are taking interest in your banner and
clicking on it are more likely to make a purchase from your store. Proved that
internet banner ad is effective and the only important thing for you is to
learn how to make it work.
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