Design4banners

Banner ad is once again wining back the advertisers and business owners who want to unleash their marketing arsenals for gaining maximum attention. It seems that banner ads are close to gaining back its lost status. In times of its emergence, banner advertising grabbed attention as an effective medium of promotion but then two things went wrong and that was enough to earn it a bad name.

So what did not go well with banner advertising?

Firstly, oversaturation became a serious problem. Everyone with a business wing on the web world started using it. Colorful display in different shapes and sizes pop up on almost every website. Viewers’ attention was getting deflected off the more important textual and graphical contents.

Moreover, the websites look crowded with banner placement and these popup, especially those flashy images are too irritating to tolerate. As a result, the visitors lost interest in them, a fact that was discouraging enough for the website owners to stop placing the ads.

Secondly, Pay-per-Click arrived as a new kid on the block. At the starting, it was much an easy and inexpensive way to drive the web traffic to your website.

What has now worked in its favor?

Scantiness has attracted attention! There are only a few banners doing around in the virtual world. Not all of them are the best banner ads, but we can easily avoid the bad ones. And the search engines are increasingly getting stricter about what can be placed on the internet through pay search as well as content networks. This has badly impacted those businesses heavily relying on pay-per-click for their business campaigning, with many of them bowing out of the industry after suffering heavy loss.

Banner ad is a powerful strategy for web marketing. Choose the target websites for banner ad placement. You can even use Google Image Ads. Any website showing Google ads will agree to your request for placing the banner ads. Targeting your competitors’ websites also sounds wise as these will be perfectly aligned with your own business prospects.

If designed well and placed suitably, banner ad is an extremely feasible way to generate targeted leads and visitors in profusion.

Tips on how to make your banner ad more workable

If you want to be successful, you should adhere to some most effective tactics and principles. Here I have listed top ten areas where you should research extensively before taking a swoop on banner ad campaigning.

·         Which sites to place the banner ads

·         Which particular area of the page to place the banner ads

·         Creative ideas/designing software to make your advertising more innovative and attractive

·         Deciding on right size of images and animation to be used on banners

·         Catchy texts/caption for ads

·         How much you have to pocket out

·         How to optimize click-through rates

·         How to build brand awareness with your banner ads

·         Exchange of banners

·         Regular checking in regards to success of your banner ads

How to create banners

There are several ways to create banners ads. You can develop text based objects for your banners or can use HTML for the same purpose. Arrival of banner making software has made everything much easier.