If
you are a tech-savvy person and often browse through websites, more than
likely, you are familiar to internet banners. These can emerge
as a pop-up or a permanent type on the page. In either of the cases, banners have
a prominent look so that these could be clearly visible to all who make a visit
to those websites. These banners drastically differ from each other in terms of
their size, position and content on them.
Don’t labor under the belief that creating online
banner ads is sort of putting together the images on a Photoshop canvas. This
article will throw some light on what makes a strong banner ad to promote your
business and product profile via internet.
What is banner advertising?
Banner ads
have emerged as a main form of online advertising. The fundamental concept is
very simple and based on symbiotic business bonding between two parties, in
which the website owners allow for banner placement on their websites in
exchange of a fee.
The website
owners enjoy monetary gain instantly whereas the advertisers get more traffic
through their internet banners. Traffic influx is a good sign as these lead
to more sales sooner or later. Much like any kind of advertising channel, the
chance of your business success through banner ads can be easily spoiled by a
poor design.
Designing a
banner that will be placed on others’ websites is way different from dedicating
your own site to the same purpose. Positioning issue and limited space pose a strong
challenge to designing. However, with right planning, your banner ads can leave
a strong impact on the visitors despite the limitations mentioned above.
Size & Other Specifications
Most of the banners are displayed on someone else’s
website, thereby offering little control to the marketers. So conforming to
industry standard on multiple factors is a wise decision on your part. This
becomes more important a factor if your banner ad campaign expands beyond a
single location.
The most common internet banners range from
300x250px Sidekicks to 970x2501 Billboards, with older units being slowly
replaced. If you are in knowhow of where your ads will be displayed and the
size of the space, design the banners accordingly. However, if you are blank on
that aspect, restrict yourself to standard size as that enhances the chance of
compatibility once you get a place for advertisement.
Standardization is not limited to only size but other
factors as well. These include the file size, S-index of the unit and optimum
video frame rate. Adhering to these guidelines will make it sure that your web
banners are effective not only aesthetically but also technically.
Use Prominent & Engaging Videos
When the users first throw a glance over your ad,
there is a chance they won’t take it seriously and will get busy with other
contents which they are looking for. An easy way to grab their attention is to
use a clear and catchy image.
While designing internet banners, adopt a
minimalism approach. Combine just a fewer words and one image. You are not
going to replace the entire website with your banner, so perfect trimming will
be enough to pique the visitors’ interest.
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